Rob brings more than 20 years of experience to his role in providing strategy innovation and direction as Sr. Vice President, People & Culture and Chief Privacy Officer. With extensive knowledge of private and public health care in Canada, Rob leads the organization in best practices for team management, recruitment and labour relations. Through progressively more senior roles at Pacific Blue Cross, Rob has developed a deep understanding of organizational culture and leading workforces through transformational change. Rob is an active member of the Canadian Life and Health Insurance Association (CLHIA) and is also Chair of Burnaby Family Life, a not-for-profit agency that provides social programs, child care services and workforce re-entry training to help children and families in the Burnaby area to reach their full potential.
Sr. Vice President, People & Culture and Chief Privacy Officer, Pacific Blue Cross