National Pain Awareness Week 2020: Social media campaign

National Pain Awareness WeekPain BC and Solutions for Kids in Pain (SKIP) invite you to join us this National Pain Awareness Week (NPAW) to raise awareness, reduce stigma, and spark action to address chronic pain. From November 1-7, 2020, we’re asking like-minded people and organizations to join us in participating in this social media campaign. We hope you’ll join us in our efforts to create dialogue and draw attention to chronic pain, which affects more than seven million Canadians.

Participating is easy

We’ve created the following toolkit to help you join the conversation. It includes suggested social media posts on a wide range of topics related to chronic pain, as well as supporting graphics that you can share. Please be sure to use the campaign hashtags in your posts to build momentum and help others follow along.

Campaign hashtags

  • #NPAW2020
  • #LivingWithPain

How organizations can participate

Are you a charity, non-profit, or other organization working with people who often experience pain? Between November 1-7, 2020, please use the social posts below to join the conversation and to highlight how pain impacts your community. You’re welcome to modify these posts to better align with your organization’s messaging or create your own. Please remember to use the campaign hashtags so we can follow the conversation.

Suggested social media posts

     

    It's National Pain Awareness Week. Did you know that 1 in 5 Canadians lives with chronic pain? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that more than 7 million Canadians live with #ChronicPain, which can stem from underlying health conditions or exist as a condition in and of itself? #NPAW2020 #LivingWithPain

    Did you know #ChronicPain was only recently recognized by @WHO as a disease in its own right? In recognition of National Pain Awareness Week, let’s continue to raise awareness and advocate for improved access to care and treatment for all people living with pain. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. With #ChronicPain impacting everyone from children to older adults, it’s important we continue advocating for ways to better address the issue of pain in Canada. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that #ChronicPain is common in many conditions, ranging from cancer to arthritis, as well as many invisible or undiagnosed illnesses that aren’t widely understood? #NPAW2020 #LivingWithPain

    Children's pain

    Did you know that 2 out of 3 children in hospital undergo painful procedures without any #pain management? This National Pain Awareness Week, let’s raise awareness and advocate for change to improve the way pain is managed. #NPAW2020 #LivingWithPain #ItDoesntHavetoHurt

    Did you know that 75% of parents say they don’t know how to manage their child’s #pain? We need more education and support to help children living with pain. #NPAW2020 #LivingWithPain #ItDoesntHavetoHurt

    It's #NPAW2020. The #CanadianPainTaskForce just delivered its 2nd report to Health Canada, highlighting best practices and elements of an improved approach to understand, prevent, and manage #ChronicPain in Canada. https://tinyurl.com/y2wy72eu #LivingWithPain

    We’re excited to see the new #CanadianPainTaskForce report highlight an improved approach to understand/prevent/manage #ChronicPain for all Canadians, including vulnerable populations like kids. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain #ItDoesntHavetoHurt

    #ChronicPain can severely impact a person's ability to accomplish daily activities, manage basic functioning and maintain social relationships. By providing all people in pain with appropriate care, we can work towards eliminating these impacts. #NPAW2020 #LivingWithPain

    Did you know that people living with #ChronicPain have the worst quality of life when compared to other chronic diseases? During National Pain Awareness Week, we’re raising awareness on the issue of pain so that together we can advocate for change. #NPAW2020 #LivingWithPain

    #COVID19 & the necessary physical distancing restrictions are having tremendously negative impacts on people who already live with the challenges of #ChronicPain. Now, more than ever, we need to ensure the 1 in 5 Canadians with pain aren't left behind. #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. #DYK the impacts of the #COVID19 pandemic on people with #pain have been far-reaching, including disruptions to necessary in-person treatments, increased isolation, significant delays in planned surgeries and many more? #NPAW2020 #LivingWithPain

    COVID-19 and pediatric pain

    It’s National Pain Awareness Week. #COVID19 has reduced access to care for children and youth living with #ChronicPain and their families. #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. Did you know #VirtualCare can be a helpful tool for #PainPrevention & #PainManagement for kids with #ChronicPain during #COVID19? See Partnering for Pain's best practices: tinyurl.com/yxekpgef #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #COVID19 testing can cause unnecessary pain and stress. Authors Drs. Katie Birnie & Meghan McMurtry share advice in "6 tips to prepare your child for easy COVID-19 testing:" tinyurl.com/y3ca5442 #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    Canadian Pain Task Force second report

    It’s National Pain Awareness Week. In its 2nd report to Health Canada, the #CanadianPainTaskForce highlights elements of an improved approach to providing #pain care during #COVID19 to ensure people in pain aren’t left behind. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    #DYK Canadians experiencing complications from #COVID19 may be more likely to develop #ChronicPain? The #CanadianPainTaskForce outlines the importance of taking action on pain during times of increased risk in its 2nd report to Health Canada. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know recent polling by @angusreidorg showed that 92% of Canadians agree that people living with #ChronicPain should have access to pain treatment that works for them, regardless of income? #NPAW2020 #LivingWithPain

    People with #ChronicPain often have limited options for care: many evidence-based therapies are hard to access or unaffordable. This National Pain Awareness Week, let’s work together to raise awareness and advocate for change. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that multidisciplinary pain services are considered to be the most effective approach to managing chronic pain, but many people #LivingWithPain in Canada cannot afford them? #NPAW2020

    It’s National Pain Awareness Week. The experience of #ChronicPain is unique to each person so there’s no one-size-fits all approach to managing it. We need more treatment options for Canadians with pain. #NPAW2020 #LivingWithPain

    Children's pain care

    It's National Pain Awareness Week. 20-50% of kids report a fear of needles. Managing #pain from needles is key to the success of vaccines. Author @katebirnie's article shares pain strategies for kids of all ages: tinyurl.com/yxzm29e7 #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #DYK preparing for children's immunizations can reduce pain, stress & fear related to needle pokes? See how @MegFoundation sets the scene for a positive immunization experience: tinyurl.com/y2mhp9sy #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #DYK that 2/3 of children & youth with #ChronicPain will go on to become adults with chronic pain? To effectively address the issue of pain in Canada, prevention and management should begin in childhood. #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    Canadian Pain Task Force second report

    It’s National Pain Awareness Week. #DYK the #CanadianPainTaskForce recommends a coordinated pan-Canadian approach to effectively managing #ChronicPain in its 2nd report, which was just released by Health Canada? https://tinyurl.com/y2wy72eu  #NPAW2020 #LivingWithPain

    In its 2nd report just released by Health Canada, the #CanadianPainTaskForce highlights how providing timely, community-based, and patient-centred pain care is essential for effectively managing #ChronicPain in Canada. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. In its 2nd report to Health Canada, the #CanadianPainTaskForce outlines the importance of educating health care providers on the social, cultural, and spiritual factors that can contribute to #ChronicPain. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that the estimated direct health care costs for managing #ChronicPain in Canada total more than $7.2 billion per year? #NPAW2020 #LivingWithPain

    With the estimated direct and indirect costs of #ChronicPain totalling $56 to $60 billion per year in Canada, we need more awareness and action to address the needs of the 1 in 5 people #LivingWithPain. #NPAW2020

    While Canada is a leader in #PainResearch, it can take years before research is translated into practice. We need more knowledge translation initiatives to advance the way pain is understood and treated in the real world. #NPAW2020 #LivingWithPain

    Did you know that many illnesses characterized by #ChronicPain are poorly understood and not widely recognized, leaving some people in pain undiagnosed and without appropriate care? We need more funding for chronic pain research. #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. #DYK that veterinarians receive five times more #PainManagement training than health professionals? #ChronicPain education should be mandatory for all Canadian health care providers. #NPAW2020 #LivingWithPain

    Children's pain research

    It's National Pain Awareness Week. #DYK it takes 17 years for only 14% of clinical research to be put into real world practice? This means an entire generation of children miss out on evidence-based pain prevention and management. #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    Canadian Pain Task Force second report

    It’s National Pain Awareness Week. The #CanadianPainTaskForce just delivered its 2nd report to Health Canada, highlighting the need for a national #PainResearch agenda and improved pain research coordination and collaboration. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    In its 2nd report that was just released by Health Canada, the #CanadianPainTaskForce outlines the importance of real-world and patient-oriented research that explores the multidimensional and complex nature of #ChronicPain. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    With #ChronicPain now recognized as a disease in its own right, we need improved population health measures to fully understand the impacts of pain in Canada. The #CanadianPainTaskForce highlights this need in its 2nd report: https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. Did you know the prevalence of #ChronicPain increases with age? 1 in 3 Canadians who are 65+ experiences pain that lasts for longer than three months. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that veterans are 2 to 3 times more likely to experience #ChronicPain than the general population? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that 41% of Canadian veterans experience #ChronicPain, or pain that persists for more than three months? New initiatives like @chronicpainCOE are making sure that Canadian veterans don’t get left behind. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that men are more likely to downplay pain and less likely to seek treatment? We need to address this gender gap so no one is alone with #ChronicPain. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that women are more likely to experience #ChronicPain than men and that conditions like #fibromyalgia, rheumatoid #arthritis, pelvic pain and #migraine headaches disproportionately impact women? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know gender biases in our health care system often result in women’s #pain being overlooked/undertreated? Recent research by @BCWomensFdn shows 1 in 3 women experience difficulty in accessing the care they need. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. In recent research by @BCWomensFdn, 51% of women said a provider has diminished or overlooked their symptoms. People of all genders should be able to access the pain care they need. #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. Did you know trans people experience higher rates of #ChronicPain than their cis counterparts, but are more likely to experience barriers to accessing health care? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that people experiencing homelessness frequently experience #ChronicPain but face additional barriers to care, including the inability to access pain treatments and facing stigma when accessing health care? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that Indigenous peoples are disproportionately impacted by chronic pain and yet are less likely to receive care? We need more culturally relevant and safe programs to address the issue of pain in Canada. #NPAW2020 #LivingWithPain

    Did you know Indigenous peoples experience higher rates of pain and pain-related disabilities as a result of colonization and inequities in our health care system? We need culturally relevant and safe health care for Indigenous peoples with chronic pain. #NPAW2020 #LivingwithPain

    It’s National Pain Awareness Week. Did you know Indigenous peoples are less likely to seek/access care due to their pain often being misunderstood or minimized? It’s time to address inequities and remove barriers to care in our health care system. #NPAW2020 #LivingWithPain

    Indigenous children's pain

    It’s National Pain Awareness Week. #DYK Indigenous children in Canada are more likely to experience #pain from headaches, dental problems & ear infections, but are less likely to receive treatment? Learn more: tinyurl.com/yxkekll8 #NPAW2020 #LivingWithPain #ItDoesntHavetoHurt

    It’s National Pain Awareness Week. We’re grateful for organizations like @ACHHInitiative for their important work to bridge the gap in our understanding of Indigenous children’s #pain and improve Indigenous health care experiences. #NPAW2020 #LivingWithPain #ItDoesntHavetoHurt

    Canadian Pain Task Force second report

    It’s #NPAW2020. The #CanadianPainTaskForce’s newly released report to Health Canada highlights the impacts of historical/ongoing trauma and violence on the ability of Indigenous peoples to seek culturally relevant and safe care for #ChronicPain. https://tinyurl.com/y2wy72eu #LivingWithPain

    In its 2nd report to Health Canada, the #CanadianPainTaskForce highlights how cultural safety education for providers can play an important role in changing health system culture and improving care for #Indigenous peoples with #ChronicPain.https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    Emerging evidence shows that LGBTQ2S communities often experience higher rates of pain but are less likely to receive appropriate care due to barriers in our current health care system. We need to make pain care safe and accessible for everyone. #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. Did you know trans people experience higher rates of chronic pain than their cis counterparts, but are more likely to experience barriers to accessing health care? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that people living with #ChronicPain are twice as likely to experience depression and anxiety? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that #ChronicPain, when left unmanaged, can result in feelings of hopelessness, isolation, diminished quality of life, depression and anxiety, and even suicide? No one should ever feel alone with pain. #NPAW2020 #LivingWithPain

    Pediatric pain and mental health

    It's National Pain Awareness Week. Caring for the mental health of kids with #ChronicPain can be challenging. These online resources & #PainManagement apps can help with symptom tracking, mental health & more: bit.ly/33NPkuJ #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #ChronicPain can impact youth in many ways, including their mental health. Learn about understanding & caring for youth with pain in this Painfully Aware blog series: bit.ly/33e6F1r #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    #DYK kids with #ChronicPain are twice as likely to die by suicide and 20% more likely to develop substance use disorder as adults? Learn more about the importance of #PainManagement in childhood: tinyurl.com/yyn9xfl3 #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    Newcomers & refugees often experience increased pain-related disability due to complex and unique needs stemming from trauma, cultural differences in coping, and much more. We need #pain supports that are trauma-informed, culturally relevant and safe. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that people who experience poverty are less likely to receive adequate care and treatment for #ChronicPain? We need more supports in place to ensure all Canadians have equal access to pain care. #NPAW2020 #LivingWithPain

    Did you know more than 64% of Canadians with #ChronicPain believe their quality of life would improve if they could afford more non-pharmacological treatments? Everyone – regardless of income – deserves equal access to pain supports to live well. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that when #ChronicPain is complicated by poverty, poor mental health, substance use and trauma, it can further limit a person’s ability to access health care? #NPAW2020 #LivingWithPain

    While many people respond well to non-pharmacological pain treatment, others don’t and also require prescribed #opioids to effectively manage #ChronicPain. Our health system needs to recognize there is no one-size-fits-all approach to managing pain. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. People who use drugs are disproportionately affected by #ChronicPain yet are frequently unable to access specialized pain services. We need pain supports that don't leave anyone behind. #NPAW2020 #LivingWithPain

    Did you know anywhere from 31-55% of people who use drugs experience #ChronicPain and that unmanaged pain is a common driver of problematic #SubstanceUse? Treating pain must be recognized as a component of #overdose prevention. #NPAW2020 #LivingWithPain

    Children's specific posts

    It's National Pain Awareness Week. #DYK Health Quality Ontario recently published a new standard to provide guidance on prescribing/monitoring/tapering opioid medications among people >15y/o with #ChronicPain? tinyurl.com/y68w9y79 #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #DYK Canada lacks evidence-based guidelines for prescribing opioids to children & youth with #AcutePain? The executive summary by SKIP & @CFHI_FCASS shares recommendations: tinyurl.com/y5ffueru #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #DYK 2/3 of children in hospital undergo a painful procedure without any #PainManagement? This can result in pain becoming chronic in adulthood and lead to other issues like substance use. #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    #DYK people who are disadvantaged by social inequities and discrimination experience greater barriers to care? In its latest report, the #CanadianPainTaskForce highlights the need for trauma and violence-informed pain care in Canada. https://tinyurl.com/y2wy72eu #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that many of the 1 in 6 Canadians living with #arthritis also experience #ChronicPain? #NPAW2020 #LivingWithPain

    Pediatric arthritis pain

    It's National Pain Awareness Week. #DYK juvenile #arthritis affects 24,000 kids across Canada? Despite being the most common cause of chronic disability and #pain in children, it remains poorly understood and under-resourced. #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. Kids with juvenile #arthritis need special preparation for school, but many teachers don't understand how arthritis #pain impacts children. @CAFsociety share their toolkit: tinyurl.com/y5dkrsud #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. Did you know #ChronicPain is common among many Canadians diagnosed with #cancer both from the disease itself and sometimes following cancer treatment? We need action to better address cancer-related pain. #NPAW2020 #LivingWithPain

    Cancer pain in kids

    It's National Pain Awareness Week. Children with cancer often undergo painful procedures like lumbar punctures & biopsies, which can be more painful than the cancer itself. These pain prevention plans can help: tinyurl.com/y6l3rg5q #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. Children with #cancer are often faced with the added challenges of #ChronicPain, but #PainManagement tools like those from @cancerkn can help. tinyurl.com/yxrflrug  #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It’s National Pain Awareness Week. Did you know that people with chronic #migraine experience headaches on at least 15 days in a given month? We need better care for people with #ChronicPain in Canada. #NPAW2020 #LivingWithPain

    Conditions like Complex Regional Pain Syndrome (CRPS) are not well understood but can impact anyone. We need more education and research to ensure people living with painful conditions like CRPS are not left behind in our medical system. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that persistent pain is a common symptom of Crohn's and colitis? We need action to better address #ChronicPain in Canada. #NPAW2020 #LivingWithPain

    Pediatric pain and Crohn's and colitis 

    It's National Pain Awareness Week. If your child has Inflammatory Bowel Disease (IBD), these mindfulness programs supported by @getgutsycanada can help reduce pain related to IBD. tinyurl.com/y5bx8367  #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    It's National Pain Awareness Week. #DYK Crohn’s disease has doubled among Canadian children <10 since 1995? @getgutsycanada's support programs for kids with Crohn's related #ChronicPain can help: tinyurl.com/y5bx8367 #NPAW2020 #LivingWithPain #ItDoesntHaveToHurt

    Did you know that debilitating #pain is one of many symptoms experienced by people living with Ehlers-Danlos syndrome, a chronic illness that weakens the body’s connective tissues? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that the 500,000+ Canadians living with #fibromyalgia also experience #ChronicPain? We need better care for people with pain in Canada. #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. Did you know that between 54-83% of people living with #HIV also experience #ChronicPain? We need better care for people with pain in Canada. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that many of the 500,000+ Canadians living with myalgic encephalomyelitis/chronic fatigue syndrome (ME/CFS) experience #ChronicPain? We need better care for people with pain in Canada. #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that many of the 77,000+ Canadians diagnosed with multiple sclerosis also experience #ChronicPain? We need better care for people with pain in Canada. #NPAW2020 #LivingWithPain

    Did you know that orofacial #pain – pain that occurs in the mouth, jaws, face, and head – impacts approximately 22-26% of the population, with up to 11% of cases becoming chronic (lasting longer than three months)? #NPAW2020 #LivingWithPain

    Did you know that approximately 1 in 4 people living with #ChronicPain also experience sleep disorders like insomnia? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. #ChronicPain impacts all aspects of a person’s life, including sleep. Did you know that anywhere from 50-90% of people seeking care for chronic pain experience ongoing sleep disturbances? NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that #ChronicPain is a common symptom reported among the 86,000+ Canadians living with a spinal cord injury? #NPAW2020 #LivingWithPain

    It’s National Pain Awareness Week. Did you know that #ChronicPain is a common symptom experienced by the 300,000+ Canadians living with ankylosing spondylitis? #NPAW2020 #LivingWithPain

    Did you know that temporalmandibular disorders – disorders of the muscles, joints and nerves around the jaw that in turn cause #ChronicPain – impact approximately 10-12% of the population? #NPAW2020 #LivingWithPain

    It's National Pain Awareness Week. #DYK [type of allied health treatment] can play an integral role in helping many people manage #ChronicPain? All Canadians with pain - regardless of income - should be able to access treatments that work for them. #NPAW2020 #LivingWithPain

    During National Pain Awareness Week, we’d like to take a moment to celebrate the work of incredible organizations like ________ who are advancing the way #ChronicPain is understood and managed in Canada. #NPAW2020 #LivingWithPain

    How individuals can participate

    Your voice matters. Please help us spread awareness of pain and its impacts by sharing the above social media messages or, even more powerfully, sharing your own experiences with pain. Your story is meaningful, persuasive and can influence change. Please remember to use the #NPAW2020 and #LivingWithPain campaign hashtags so we can follow the conversation.

    Social graphics

    Below are suggested social graphics you can use when sharing your messages on Facebook, Twitter or other social media platforms.

    Download Facebook/Twitter graphics

    Download square graphics

    Follow us

    In addition to searching the campaign hashtags, we encourage you to follow along with the conversation during NPAW by visiting our social media channels:

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